I started my journey with Rural Yellow 7 years back and went on to create business models, some of which turned out to be success stories, and some, not so much. Nevertheless, the journey has been amazing on the whole - few of my initiatives are extremely close to my heart, and a few are commercially successful, and then, there are others that just gave me big lessons. To date, I derive intense happiness from the fact that I was able to be instrumental in providing jobs to the rural youth through Mobile Job Alerts Program. I felt proud when we were the first to promote Solar in few places of Andhra even when it was unheard of. And I was excited when we started our first Consumer Exhibition format – the Janatha Expo - Everything for Everyone.