Rural Yellow is a rural services model, effectively mapping the rural landscape by bridging the gap between supply and demand of rural value chain.Rural Yellow started in 2010 by a team with strong Rural Marketing, Branding, Distribution Network experience and understanding of BTL Sales activation and rural enablement.We connect rural businesses through: strong distribution network effective activation methods technology and Infrastructure support We have a formidable Rural Marketing and Service Platform (RMSP), and were shortlisted by Action for India as ‘TOP 100 Innovative Social Business Models’.
Presently, Rural Yellow is active in 3000 villages of Andhra Pradesh and Telangana. We reach the rural through campaigns, awareness camps and rural drives. Then we identify and bridge the gap between supply & demand. We approach through different reaching methods like lectures, audio-visuals, live streaming, camps & campaigns, field visits, learning by doing; practical exercises etc.
Rural Yellow brings the best viable alternative models for developing a sustainable Rural Marketing model. We continuously understand rural market sustainability models and evolve with successful campaigns to promote in Rural. We are concerned with the commercial aspect of rural marketing & branding along with innovation and sustainability, and create successful Marketing Campaigns to empower organizations to reach communities in any geography, leveraging the power of video streaming platform.